Incorporated in 2010, Go Fashion (India) Limited is one of the largest women’s bottom-wear brands in India. The company is engaged in the development, design, sourcing, marketing, and retailing of a range of women’s bottom-wear products under the brand, ‘Go Colors’. The company offers one of the widest portfolios of bottom-wear products among women’s apparel retailers in terms of colors and styles. As of May 31, 2021, Go Colors sold bottom-wear in over 50 styles in more than 120 colors.
As of May 31, 2021, the company has 450 exclusive brand outlets (EBOs) that are spread across 23 states and union territories in India. The company’s distribution channels include large format stores (LFSs) including Reliance Retail Limited, Central, Unlimited, Globus Stores Private Limited, and Spencer’s Retail among others. The company’s LFSs have grown from 925 LFSs in 2019 to 1,332 LFSs in May 2021. The company also sells its products through its website, online marketplaces, and multi-brand outlets (MBOs).
Competitive strengths:
- One of the largest women’s bottom-wear brands in India
- Wide, well-diversified, product portfolio and first-mover advantage
- Multi-channel retail presence across India
- Strong unit economics with an efficient operating model
- Extensive procurement base and automated procurement & supply chain
- In-house expertise in developing and designing products
- Strong financial performance record
Objectives of the Issue:
- Funding roll out of 120 new EBOs (Exclusive Brand Outlets);
- Funding working capital requirements; and
- General corporate purposes.
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