Founded in 2008, Easy Trip Planners is an online travel agency market with offices across various Indian cities, including Noida, Bengaluru, Mumbai and Hyderabad. Easy Trip Planners Ltd is the second largest online travel agency in India in terms of gross revenue. The online travel agency offers a range of travel products and services and end-to-end travel solutions including airline tickets, rail tickets, bus tickets, taxis, holiday packages, hotels, and other value-added services i.e. travel insurance, visa processing, etc. Its international offices (as subsidiary companies) are located in Singapore, the UAE and the UK.
Easy Trip offers a range of online traveling services through its website and Ease My Trip android and iOS mobile app. The company follows B2B2C (business to business to customer), B2C (business to customer), and B2E (business to enterprise) distribution channels to offers its services. As of November 2019, the firm has served customers with more than 400 domestic and international airlines, and 1,096,400 hotels. As of March 2019, it had 49,494 registered travel agents across major cities of India.
The company’s competitive strengths include Strong brand name and distribution network , In-house advanced technology infrastructure, Consistent financial track record and operational performance. The main purpose behind the IPO is to use the proceedings to achieve share listing benefits and to sell equity shares aggregating up to Rs 510 crore. Coming from a Covid-hit sector, analysts are largely mixed on the issue. Besides, the competition in the industry is fierce and believe it would take the travel industry some time to recover from Covid blues.
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