Incorporated in 2005, Campus Activewear Limited is India’s largest sports and athleisure footwear brand. The company manufactures and distributes a variety of footwear like Running Shoes, Walking Shoes, Casual Shoes, Floaters, Slippers, Flip Flops and Sandals, available in multiple colours, styles and at affordable prices. The brand offers multiple choices across styles, color palettes, price points and an attractive product value proposition. Campus Activewear sells its products through online platforms and offline stores.
Campus Activewear Limited has a pan-India trade distribution network, with over 400 distributors in 28 states and 625 cities. The company also has 18,200 retailers across India. The company owns and operates five manufacturing facilities across India with an installed annual capacity for assembly of 25.60 million pairs as of September 30, 2021.
Competitive Strengths:
- India’s largest sports and athleisure footwear brand and fastest growing scaled sports and athleisure footwear brand.
- Sustained focus on design and product innovation facilitating access to the latest global trends and styles through our fashion forward approach.
- Difficult to replicate integrated manufacturing capabilities supported by robust supply chain.
- Robust omnichannel sales and distribution network with pan-India presence and move to premium category.
- Strong brand recognition, innovative branding and marketing approach.
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